Storydale

Given that my dad (born 1928 and in the Marines during WW2) was the one that taught me the mantra "turn off the lights when you leave the room" and "don't stand there with the 'fridge open" and my mother (born 1934) who taught me to turn off the water when I brushed my teeth, I don't think you're targeting the right group.  I hear this "older generation" thing all the time, but I don't think it's them.  I was born in '62 and always reuse things, and did before it was a thing.  Not necessarily for the planet but to save money.  I always had the a/c set at a couple of degrees higher than most people and the heat set a couple of degrees lower.  (I lived in the US until I was almost 50.) Here in Germany, I wear warmer clothes and only use the radiator in the living room.  In the bedroom, we bundle under the covers.  We turn it on occasionally to dry things out a bit, but that's all.   I see many of the younger generation tossing out stuff because they tire of it and making no attempt to "reduce, reuse, recycle."  Perhaps they know more about energy saving, but that doesn't mean they practice it.  I think these sweeping generalizations are misguided.