TT first came online in August 2002. Initially it was a Munich-only website and was called "Toytown Munich".
The name came from the observation that Munich is not a real town. Real towns have litter, crime, visible poverty, heroin addicts lurking at the railway station, vomit on the pavements, and so on. Munich has none of this. Munich is not real. It's an ideological town where everything is perfect. The environment is clean, crime is very low, and the public transport runs on time to the second. In general, the quality of life here is very high.
In early 2006 the website expanded to cover the whole of Germany. The name "Toytown" was preserved for the sake of branding. Although "Toytown Germany" as a phrase doesn't have any real meaning, certainly not the same way as "Toytown Munich" did, this doesn't matter. "Toytown Germany" is now just a name. It has no meaning.
It might be argued that Berlin isn't a "toytown", and neither is Frankfurt, nor Hamburg, nor Cologne. It might also be argued that Gemany isn't even a town at all, it's a country. But as mentioned, the label "Toytown" isn't supposed to be descriptive anymore, not like it once was.
Some people may choose to interpret "Toytown" as referring to the artificial online community that lives within cyberspace. TT is perhaps a little world on a computer screen that can interact with the real world outside but is not a direct reflection of it. It's all of us people living abroad, trying to make the best we can of the situation we find ourselves in. Whether by choice or by circumstance we are in a world that is miles away from the familiarity and perceived safety that is life at "home", wherever that may be. That's Toytown.
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