Advertise on Toytown Germany

Toytown Germany is read by over 450,000 people per month and the site gets circa 4,000,000 page views per month. Click for more details on these statistics.

There are three options for taking advantage of this large readership and advertising to our readers:

• Commercial banner adverts
• Google Adwords adverts
• Free non-commercial private classified ads

Full details of each option is given below. For a quote on commercial advertising, send an email to Alexander.

Commercial banner ads

Commercial banner adverts are the option that is suitable for most businesses wishing to advertise via Toytown Germany. Simply email us the essential information about your business, and we then take care of the rest.

Prices:

The prices for banner advertising vary depending on the nature of the product or service being advertised. Rates for a small local business are lower than ads for nationwide or international businesses. This is because local business ads are only featured on the geographically relevant sections on the site. Nationwide businesses, by contrast, are advertised right across all sections of the site.

The advertising on Toytown Germany is handled by our partners at TheLocal.de. For a quote on commercial advertising, send an email to Alexander: alexander.diedrich@thelocal.de. Be sure to specify what product or service it is that you wish to promote.

Format:

The banner advertising takes the form of:

• a banner in the top right-hand corner of the webpages
• a business page describing the advertised product/service
• a listing in the business directory
• an entry in the forum classifieds
• optimisations for the search function as well as in searches on Google

There may also be other prominently placed links and advert positioning if appropriate.

In addition, the advert can also be featured on TheLocal.de. "The Local" is a daily news website that publishes Germany's news in English. "The Local" and "Toytown Germany" are under the same ownership, they are one company.

Free non-commercial private classified ads

Private non-commercial ads may be posted for free to the classified adverts section of the chat forum.

By "private ads" we mean adverts for things like furniture for sale, apartment rentals, language partners sought and so on. All on a non-commercial basis.

Employment vacancies may be posted to the classifieds section for free. Jobs adverts are an exception to the above rule about non-commercial ads.

To post an advert you must first register an account on the chat forum. This is free and only takes a minute.

Google ads

Google Ads are suitable for advertisers who are themselves very web savvy. By using Google Ads you don't have to contact us at TT at all. Instead you create, manage, and pay for your ads all via the Google website.

Google ads can often cost the advertiser just a few cents to publish. To take advantage of these, go to adwords.google.com and open a Google Adwords account. Create your advert there and then specify that Google should publish the ad on toytowngermany.com.

Google will then automatically place your ads on the TT pages that are most relevant. For example, if you are advertising a beauty salon, Google will place your ad on all TT pages that relate to beauty treatments.

Google ads are currently placed in three positions on the TT website:

• They appear in the top right-hand corner of the standard chat forum pages. Note that this space is also shared with our commercial banner ads. The Google ads are displayed approximately two pages out of seven (or 28% of the time).
• They appear in the top right-hand corner of all lofi chat forum pages. This space is not shared with commercial banner ads.
• They appear in every chat forum discussion that is four or more posts long. The ad is positioned after the third post in a thread. These ads are only visible to readers who are not logged into the chat forum.

Readership statistics

As of February 2009, Toytown Germany serves 4 million web pages per month, see our detailed statistics report. According to our Google Analytics, these pages are served to over 450,000 absolute unique visitors per month. Thus Toytown Germany is by far the most widely-read English-language chat forum in Germany.

Detailed readership statistics are as follows:

• There are currently around 50 existing advertisers on the website
• Over 35,000 registered members on the forum
• Over 500 new members register each month
• A large percentage of the 230,000 English-speaking Expats in Germany are regular readers of the site.
• TT is within the top 30,000 most visited websites in the world
• Over 9,500 members actively log in every three months or more
• Over 1,000 members actively log in every single day
• Over a 150,000 web pages read every weekday (four million pages per month)
• Many events each week, often with up to forty people attending. Eg. pub drinks, curry nights, etc...
• Website has been online over six years, i.e. since August 2002.

Based on these statistics, and from our knowledge of the community, it is very clear that Toytown Germany is the most visited and well known English language chat forum in Germany. See the Alexa web traffic rankings for independent confirmation. So if you wish to quickly and efficiently gain exposure to a large section of Germany's English-speaking community, then advertising via Toytown Germany is an excellent opportunity. Our raw statistic files demonstrating the above figures are here: TT webserver statistics (updated nightly)

Contact

Advertising enquiries should be sent to Alexander: alexander.diedrich@thelocal.de

Our address in Berlin, Germany, is:

The Local Europe GmbH

Linienstrasse 214

10119 Berlin

Germany

The address of our headquarters in Stockholm, Sweden, is:

The Local Europe AB

Gjörwellsgatan 28

112 60 Stockholm

Sweden