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I hate phrases like a handful of herbs...There is a mighty swing in the potential quantity
Very bad example. If a recipe said "18.75 grams of fresh rosemary", then what sort of rosemary? There is a mighty swing in the intensity of flavour between a plant growing in the garrigue of provence, to one raised in a greenhouse in Unterschleissheim. Stalks or leaves? Do thyme flowers count as thyme?
Cups and measuring spoons and that sort of exact bullshit is for women who "bake", or people with Michelin stars to worry about, who have to get exact consistency every time.
What if a recipe said, fry 2 parboiled, sliced potatoes in a "knob" of butter? How big your knob is depends on the size of your spuds.