The title says it all:
London unveils logo of 2012 Games.
QUOTE
The logo for the 2012 Olympics and Paralympics has been unveiled in a star-studded ceremony in London.
The jagged emblem, based on the date 2012, comes in a series of shades of pink, blue, green and orange and will evolve in the run-up to the Games. (...)
The new design, which cost £400,000, has received a mixed response, but Lord Coe was adamant it put across the image and message that he wanted the London Games to deliver to the world. (...)
"It won't be to be eveybody's taste immediately but it's a brand that we genuinely believe can be a hard working brand which builds on pretty much everything we said in Singapore about reaching out and engaging young people, which is where our challenge is over the next five years.
Judging by the current results of the BBC poll, the reaction is overwhelmingly negative. I wonder how TTers feel about the logo. Any comments?
Pirulero
Jun 4 2007, 4:48 pm
club 18-30 pub crawl logo made by the intern!
Batson Creek
Jun 4 2007, 4:50 pm
"This is the vision at the very heart of our brand," said London 2012 organising committee chairman Seb Coe.
Or in other words - "We've been sold this by an ad agency. We don't understand it, but they tell us its really cool."
Small Town Boy
Jun 4 2007, 4:51 pm
As pointed out on the BBC News messageboard, it looks like a couple having sex. Something incorporating the two 'O's in 'London' with the Olympic rings would have been simpler and smarter.
GreenTea
Jun 4 2007, 4:52 pm
I can't make out what it's actually supposed to be, but whatever it is, it looks like somebody hit it with a sledgehammer.
Keydeck
Jun 4 2007, 4:52 pm
For those who can't be bothered clicking the link...
£400,000?! I'm in the wrong feckin' business.
QUOTE (bobD @ Jun 4 2007, 5:51 pm)
Hey, I asked for comments, not dirty pictures!
GreenTea
Jun 4 2007, 4:56 pm
This comment from one of the readers of the Beeb site echoes my sentiments:
QUOTE
Its amazing what happens when 45-60 year olds try to guess what youths think of as "cool". Embarrasing.
QUOTE (Kay @ Jun 4 2007, 5:53 pm)
Hey, I asked for comments, not dirty pictures!
it's not that bad!
SFW I think
jeremy
Jun 4 2007, 4:57 pm
Looks like broken glass to me.
And I am one not given to constant negative comments.
Thumbs down it is then.
Small Town Boy
Jun 4 2007, 4:57 pm
Oh God, I hadn't even seen that gif when I said it looks like a couple having sex. That's so blatant that the ad firm must either be stupid or very cheeky.
Inflatablewoman
Jun 4 2007, 4:57 pm
I don't like it. I can kind of see the 2012.. but I have to squint.
Keydeck
Jun 4 2007, 4:59 pm
I didn't even think it was trying to say 2012. Thanks for pointing that out IW.
Looks like an explosion. Well done guys, sends the right message.
Panama
Jun 4 2007, 5:02 pm
I had no clue that it was supposed to say 2012 until IW said so. Not catchy at all.
Johnny English
Jun 4 2007, 5:07 pm
I get my logos done at
http://www.logodesignworks.com/ for $197 a pop.
You get 3 concepts, 3 revisions, job done. So £100 all in. I guarantee they would have got something better and saved £399,900
I am almost tempted to ask them for a design, and then pitch to the UK press 4 examples. The 3 costing £100 and then the pink mess costing £400,000.
I know it is hard to be original, but that is a crap logo - period.
Jimbo
Jun 4 2007, 5:13 pm
Looks like somebody threw a rock through an East London gay bar window. Perfect for the job.
Inflatablewoman
Jun 4 2007, 5:14 pm
Reminds me of something...
Consipiracy theorists will be sure to have a field day!! [img]http://www.keithball.net/img/smileys/emot-tinfoil.gif[/img]
Jimbo
Jun 4 2007, 5:17 pm
Hahaha - the SS Schwul Abteilung. You may be onto something there.
Jonnyboy
Jun 4 2007, 5:18 pm
methinks many of you are missing the point. Its going to evolve over the next five years, thereby ensuring plenty of future focus and comment on the logo as it changes (including, no doubt, a few threads on here)
I think the final evolved version will be pretty good, as otherwise if they have really selected this to be the final logo I may be compelled to go outside and shoot myself in despair
Showem
Jun 4 2007, 5:20 pm
Reminds me of some old school Windows Clip Art.
Johnny English
Jun 4 2007, 5:22 pm
It is the Emperor's new clothes. If any sane person was sitting on the commitee they would have said "Fuck off and don't waste my time" when presented with that steaming turd of a logo.
Evolve? How can it evolve? You cannot polish a turd.
bluedave
Jun 4 2007, 5:24 pm
That is absolutely bleedin awful.
What on earth were they thinking?
QUOTE (Jonnyboy @ Jun 4 2007, 6:18 pm)
if they have really selected this to be the final logo I may be compelled to go outside and shoot myself in despair
Quick, somebody take the gun away from him!
(I don't know why you think the logo is going to evolve. It's supposed to be a brand, an immediately recognisable one; it would be really confusing if it were to change a bit every year or whatever.)
Jonnyboy
Jun 4 2007, 5:28 pm
QUOTE
The logo for the 2012 Olympics and Paralympics has been unveiled in a star-studded ceremony in London. The jagged emblem, based on the date 2012, comes in a series of shades of pink, blue, green and orange and will evolve in the run-up to the Games.
something to do with the use of the word evolve...
If you take a look at the
alternative logos, on the other hand, you can see some pretty interesting and inventive ones (the first one is my favourite). And since they were sent in by BBC readers, they presumably didn't cost a penny!
QUOTE (Kay @ Jun 4 2007, 6:28 pm)
If you take a look at the
alternative logos, on the other hand, you can see some pretty interesting and inventive ones (the first one is my favourite). And since they were sent in by BBC readers, they presumably didn't cost a penny!
My favourite is #3 - all running to the EXIT.
#5 is rather good but probably way over too many people's heads...
the Boy From Bozlem
Jun 4 2007, 5:37 pm
Does
this look like Lisa Simpson or is it just me?
oomcha
Jun 4 2007, 5:37 pm
All of the submissions suck for the London Olympic Games, and the chosen one is the worst of the lot.
THIS is the best logo ever.
oomcha
Jun 4 2007, 5:39 pm
QUOTE (Showem @ Jun 4 2007, 6:20 pm)
Reminds me of some old school Windows Clip Art.
LOL! True that. The logo reminds me of a seizure.
the Boy From Bozlem
Jun 4 2007, 5:42 pm
QUOTE (Kay @ Jun 4 2007, 5:45 pm)
The jagged emblem, based on the date 2012, comes in a series of shades of pink, blue, green and orange and will evolve in the run-up to the Games.
Translation:
We knocked some shit design together and we have until 2012 or until the public stops taking the piss to change it.
QUOTE (Jonnyboy @ Jun 4 2007, 6:28 pm)
something to do with the use of the word evolve...
When I read the article I thought they were referring to the different shades and colours, i.e. that the logo would switch from one colour to the next.
the Boy From Bozlem
Jun 4 2007, 5:54 pm
Maybe, but it also sounds like it could be used as a get out of jail free card to me.
Hutcho
Jun 4 2007, 5:56 pm
Worst logo ever..
eurovol
Jun 4 2007, 6:18 pm
QUOTE (Inflatablewoman @ Jun 4 2007, 6:14 pm)
Reminds me of something...
I was thinking the same thing. I was also noticing that the two 2's look like two halves of the nazi cross. Definitely a British designer with WWII hang ups.
QUOTE (Kay @ Jun 4 2007, 5:45 pm)
The new design, which cost £400,000
That its insane! They should have sponsored a school contest, let the students vote for the winner and donate the 400k to improving the less fortunate schools. Stupid fuckers.
crite
Jun 4 2007, 6:19 pm
QUOTE (Kay @ Jun 4 2007, 6:28 pm)
If you take a look at the
alternative logos, on the other hand, you can see some pretty interesting and inventive ones (the first one is my favourite). And since they were sent in by BBC readers, they presumably didn't cost a penny!
I like this logo, it is certainly better than the other, but it is a bit wide, perhaps something like the attached would improve it a little...
eurovol
Jun 4 2007, 6:22 pm
Now there is a winner.
Small Town Boy
Jun 4 2007, 6:33 pm
Yep. The word "London" lends itself so well to the Olympic rings that it's stupid not to use it. But I expect the PR company thought it wasn't sufficiently "out there". Drug-riddled tossers.
Keydeck
Jun 4 2007, 6:39 pm
Love that logo, Crite.
crite
Jun 4 2007, 6:40 pm
I can hardly claim it was original, it was just completing what James Wren (the submitter to the BBC) started.
Hutcho
Jun 4 2007, 6:54 pm
QUOTE (eurovol @ Jun 4 2007, 7:18 pm)
That its insane! They should have sponsored a school contest, let the students vote for the winner and donate the 400k to improving the less fortunate schools. Stupid fuckers.
To be fair, there is a lot more to picking such a high profile design than people think. Many designs are made, then they run complex (and maybe useless) tests with control groups to see how each one will effect the public. I'm not sticking up for them, but for a high profile brand for instance, the difference between one logo and another, whose differences seem irrelevant, can mean the difference between millions of dollars in revenue.
Punchbear
Jun 4 2007, 7:06 pm
It looks like a band name that someone would paint on their schoolbag in the 80s. The agency is probably ordering in more sleeves to laugh up as I type. Dreadful logo, truly dreadful.
crite
Jun 4 2007, 7:07 pm
On the subject of real world concerns, cost to use is also relevant. A 2 colour design is cheaper and easier than the 6 colours mine would need (Black, White, Red, Green, Blue, Yellow), and the only time they need to think about the appearance is on a yellow background, for the design I posted, it either needs a border, or some other thought has to go into this for any similar colour use as a background... It can be much more expensive to print multiple colours, especially on clothing, which obviously reduces profits.
Still the official logo is really crap.
eurovol
Jun 4 2007, 7:07 pm
In selling a product sure, but the Olympics sell themselves. No logo is going to stop those that want to go and no logo is going to make those that don't, go.
Not even the half naked lion could stop the World Cup. Most company's that sponsor the Olympics won't even put that crap on their product. They will use the simple rings logo and put their own branding to it.
Renia
Jun 4 2007, 7:07 pm
83% of voters on the BBC site gave it a wooden spoon. Nuff said.
Renia
Jun 4 2007, 7:08 pm
QUOTE (Punchbear @ Jun 4 2007, 8:06 pm)
It looks like a band name that someone would paint on their schoolbag in the 80s.
I remember painting same such logos on my bag with Liquid paper/Tippex and then colouring them in...
QUOTE (crite @ Jun 4 2007, 7:19 pm)
perhaps something like the attached would improve it a little...
That's brilliant!
sarabyrd
Jun 4 2007, 7:40 pm
I do like the first alternative.
Then again, it looks like Kondom. I suppose it could have the pole-vault competition in it.
You are viewing a low fidelity version of this page. Click to view
the full page.
