A friend of mine is currently working on the final project of her university degree. As a topic she has chosen to study the usage of English words by the German youth, in particular words that are often not properly understood. As part of the project she will draft a questionnaire to be filled out by several schools to measure how well these English words or phrases are understood, both in and out of context (that is: presented alon and within a sentence/paragraph).
As English-speakers living in German we see/hear this every day; in advertising slogans, the garbled speak of TV celebrities, magazines, etc. What I need your help with is compiling a long a list of possible of this sort of word/phrase.
Note: Words used solely in the working environment aren't really relevant, since the target group will be 12-15 year old kids. So words like "Mobbing" are perhaps less relevant, since I've only ever heard this used at work. Not that I know many 12 year olds myself, but you get the point. I'm talking about the sort English words that might frequently be used in teenage type magazines.
Recently there was also a Spiegel article on a related subject: "English Advertising slogans". These slogans belong in the list as long as it's the sort of product which a 12-15 yr old might look at. So Adidas' "Impossible is Nothing" is very applicable, or Coke's "Life Tastes Good".
Here's a few to start you off:
- floppen = to flop (ie. a film that fails at the box office)
- Gig = concert
- "Impossible is Nothing" ... Adidas slogan
- "Life Tastes Good" ... Coca Cola Slogan
- "O² can do" ... O² Slogan
