The most beautiful word in the German language

The Deutscher Sprachrat institution is running a competition to find the most beautiful word in the German language.

The prize is a 2-week holiday in Mauritius.

arschloch

hinterfotzig

...cos I know so many people like that

depp

although to be honest, I have always been partial too...

umgebung

weissbier

Definitely not...

Personaleinkommensteuerschätzungskommissionsmitglieds-
reisekostenrechnungsergänzungsrevisionsfund

Freibier

Gummistiefeln

...don't ask me why, but I've always loved that word.

faustfick

Schmetterling

My favourite word.

Rahmschwammerl

...is a good one.

@IPJ Agreed it's a nice one, but I'm not sure if that word is technically in the German language...

Coz "Schwammerl" is Bavarian (and Austrian) rather than "real" high German. I haven't checked in Duden though, which is why I said I'm not sure.

hackerbrucke

Could be used for:

What's hackerbrucke with you?

Is everything hackerbrucke with you?

He looks a bit hackerbrucke tonight.

my favourites are:

Schadenfreude
Weltanschauung
Drecksau

in that order.

I like non-translatable German words, often invented for marketing purposes that sometimes even make it into the English language.

Example: The term Fahrvergnügen originated in Volkswagen commercials. Now I even see the New York Times use this term.

The example shows a funny aspect of the German language: You can in fact invent a new word, simply by combining 2 words to a compound and embedding the concept into a scenario where it makes sense – thus, a new word is born.