Störer - English translations for this term

I had never heard of the term before I learnt it in German, but I need the English word for it... all I can think of is "stamp", but that somehow just doesnt sound right...any ideas?!?!

cheers!

i dont know marketing peps use it alot here though. i'd never heard of it before

Couldn't be something along the lines of interference could it?

It's the bit of text that grabs you and makes you want to read more, it is a teaser or grab/hook line I guess.
"Störer" means "interrupter" (is that a word? It is now), so it the bit in a design or text that distracts you from whatever else you are thinking of and pulls you in.
Does this help at all?

www.leo.org has a few suggestions - eye-catcher/speech bubble/flash - depending on the context...can you describe what this störer thing is...?

Are you refering to the use of text in graphic design or to technical graphical processes? As Katrina and I appear to be looking at it from two different angles...

I'm pretty sure I've seen Störer as interference in image capture software contexts.

It's a teaser but with a graphic, that's the eyecatching bit.

http://www.deutsche-bank.de/pbc/content/index_content.html -- the pictures here (with jetzt informieren on the buttons) used to be called Störer in the source code.

addendum -- it's not just the graphic itself actually, but something visually at a funny angle or a funny color or something that bothers you and doesn't fit the rest of what you're looking at -- not just catching your eye because it is a picture. Eyecatcher's still a good translation for it.

cheers for the responses... Gen's 2nd explanation has pretty much hit the spot... teaser sounds good, but I wouldnt say it is entirely accurate. A friend suggested "break-out box", which sounds more like a definition, but a very logical one. thank you for your help ...

"disquieter" is what a German colleague just put in his styleguide, but he didn't ask me first... *seufz*

Does he realise that it has a negative connotation?

probably not. I know I said "just", but actually it was months and months ago and the customer already has it and has cleared it, I only just now saw it.

A "Störer" - we called them product flashes in English. Flash on its own works as well.

vielleicht "interceptor" or "interrupter"

can't say "flash" when you're dealing with a website. People will think you mean Flash as in Macromedia bzw. Adobe Flash.

Eyecatcher still wins in my book.

"Product flash" uncapitalized would differentiate between Flash elements and an element of an advertisement, although in context of a styleguide for a website, probably best to avoid confusion entirely and rely on "flashstamp" or "stamp" or "sticker". But "eyecatcher" is growing on me, I may come to the Dark Side yet.

I've come across this several times in marketing/media contexts. I've always translated it as 'eye-catcher' and none of my clients have ever complained about it.