Magners Irish Cider

ah Magners Cider...I remember the day well when only tinkers /greasers and hard 'chaws' would drink cider..it was sold in flagons...time moves on , and now it is a drink sought by many ,advertised in cinemas...suppose death and change are the only things for sure !!!

Any ideas how I can attach this file to the thread or send via PM. Seems I can not do it with an Excel file. The list is too long to paste (twice as long as the list that is posted on page 2 of this thread).

thanks

hi there -

I have a list of the all the places that have ordered Magners in Munich.

In addition, if you happen to be at the Tollwood Festival, Magners is listed in the SZ Tent
Keep a lookout for Magners at the Kino Open Air Konigsplatz as well...

ND

The Arc Pub
Shamrock Irish Pub
Ryan's Muddy Boot
Cafe Am Tonstudio
Cabane
Mama´s Finest Staffelseestr.2
Hubertus Landsbergerstr. 331
Blaue Adria Bayerstr. 77
Larsic Bayerstr. 55
Pizzeria Dalmatino Bayerstr. 55
Hotel Stadt Pasing Blumenauerstr.131
Cafe an der Uni Ludwigstr. 24
Don Vito Bayerstr. 73
Pizzeria Dal Martino Bayerstr. 22
Cafe Rendevous Müllerstr. 54
Klenze 17 Klenzestr. 17
Tierra Klenzestr. 5
Franzz Bäckerstr.89
Bar Nil Hans Sachs Str.2
Confetti Bodenseestr. 1
Neretum Lindwurmstr. 169
Vanilla Lounge Leopoldstr. 65
Huiras Kammerloher Str.67
Schall & Rauch Schellingstr. 22
Ratskeller Marienplatz 8
Intercity Hotel Bayerstr. 10
Ksar Club Müllerstr. 31
Paulaner im Tal Tal 12
Rubico Klenzestr. 62
Dillinger´s Hofmannstr.19
Cafe No Name Reichenbachstr. 2
Taverna Kypros Josef-Letzer-Str.48
Movie`s Goetheplatz 2
Unantast "Bar" Thalkirchnerstr.13
Chapeau Claque Bachbauernstr.5
Hofer-Der Stadtwirt Burgstr. 5
Cesar Musikbar Margarithenstr.30
Mai Klenzestr. 8
Schneeberger´s Schmellerstr.23
Triangolo Spiegelstr. 11
Cafe Rubin Thalkirchnerstr.10
City Lounge i.d.Arcade Neuhauserstr. 5
Brik Schellingstr. 24
Bistro Oase Bayerstr. 103
Bräuwastl Schwanthalerstr.88
Ugo Maria-Eich-Str.32
Prosecco Theklastr.1
Atlantik Fisch Zenettistr.12
Markt Stadl Westenriederstr. 13
Trachtenvogl Reichenbachstr. 47
Die Bank Müllerstr, 42
Konsulat Klenzestr. 51
Gyaia Oberangerstr.32
Hopfendolde Feilitzschstr. 10
Leo`s Lounge Rosenheimerstr.38
Bei Vaia Ruppertstr.30
Cafe Tresznjewski Theresienstr. 72
Gaststätte Zum Faßl Leopoldstr. 171 A
Zar Rosenheimerstr. 240
Ennstaler Stub´n Adelsreiterstr. 21
VERDAD Sendlingerstr. 31
Blue Moon Theresienstr. 146
Baldini Sendlingerstr. 7
Coyoten Bar Herterichstr. 174
Cafe Tavolino Sendlingerstr. 14
Landhaus Marienstr. 2
Pizza Avanti Schellingstr.82
Bella Italia Sendlingerstr.28
Friesische Teestube Pündtnerplatz 2
Valentins Kurfürstenstr.11
Cafe Manhattan Briennerstr. 14
Gaststätte Maharani Rottmannstr.24
La Maison Occamstr.24
Occam Occamstrasse 11
Sinan`s Mozartstr.4
Cafe Philoma Schleißheimerstr.12
Alte Galerie Kaulbachstr.75
Karma Schleißheimerstr.48
L`Atelier Westenriederstr.43
Yol-Taverna Ehrengutstr.21
Cafe Lido Maxburgstr.4
Cafe Palme Waltherstr.15
Haran Plinganserstr.11
Bavarese im Ehrengut (alt: Cafe Ehrengut) Ehrengutstr. 15
Lassavane Club Am Kaiserplatz 4
Irish Pub Molly Malone`s Kellerstr. 21
Claverotte Reitmarstr.21
Restaurant Prinz Myshkin Hachenstr.2
Dicker Mann am Färbergraben Hotterstr.2
Bar Karibik Occamstr. 2
Cipriani Sendlingerstr.28
Lardys Leopoldstr.49
Rechts der Isar Ismaningersstr.48
Indian Mango Zweibrückenstr. 15
Cafe am Tonstudio Ungererstr.80
Peaches Feilitzstr. 14
Rennbahn Feilitzschstr. 12
Piazza Linda Elisabethstr.12
Rolands Eck Viktoriastr. 23
Lebenslust Erich Kästner Str. 14
babalu (Prager Frühling ) Leopoldstr. 27
Islay Restaurent Thierschstr. 14
Minnas Blumenstr. 28 a
Mugal Sonnenstr.12
NAM NAM Amalienstr. 25
Zum neuen Hut Feilitzstr. 11
Kaptol Briennerstr. 41
Kraftakt Thalkirchner Str. 4
Albatros Occamstr. 5
F Bar Wieners Rosenkavalierplatz 15
Max 2 Maximiliansstr. 42
Agnes Neune Agnesstr. 9
Cafe Ignaz Georgenstr. 67
Needy`s e.k. Heßstr. 86
Cafe Narrentasse Kurfürstenstr.45
Happy Billard Fraunhoferstr. 6
La Terazza Bahnhofstr. 30
Minnas Ungerer Str.
Shere Punjab Leopoldstr. 42
Toshi Winzerstr.18
Delicato Dachauer Str.14
Cafe Hellas Rosenheimer Str. 111
Cafe Philharmonie Weißenburgerstr.6
Furtner Graf Arco Str. 19
Il Cogno Wörthstr. 39
Pinguin Herr Notschumi Max-Weber-Platz 9
Tattenbach Tattenbachstr. 6
Cafe Unique Rosenheimerstr. 30
Asia Imbiss Paul Heyse Str. 17
Cafe Haiduk Landwehrstr. 81
Cafe Richter, Frau Paul Bahnhofstr. 47
Cafe Teufelhart Augsburgerstr. 8
Gaststätte Weltwirtschaft Schwanthalerstr.80
La Baia Milchstr. 10
Le Cezane Konradstr. 1
Danceclub 24 Baaderstr. 12
Andreas Trebbi Events Barerstrasse 32
Augustiner Stube Tegernseer Landstr. 113
Ben`s Bar Clemenstr. 7
Cafe Pinar Stadelheimer Str. 19
Bistro Pfundig Lindwurmstr. 95 A
Elisabeth`s Bistro Naupliastr. 76
Carmens Theklastr.1
Gaststätte zum Schnapsbrenner Quagliostr. 14
Lennox Elsenheimerstr. 61
Fouquets Nordendstr. 10
Kanne Catering Service Museumsinsel 1
Kastanienhof Schneckestr. 17
Gabelsberger Gabelsberger Str. 24
Gasthof zur Post Pflanzeltplatz 14
Gaststätte Standby Georgenstr.136
Perlacher Pilskrug Heinrich Lübke Str. 14
Bei Hanni Landsbergerstr. 123
Musik Palast Wilhelm Halle Str. 14
Boomerang Grafingerstr. 6
Heppel & Ettlich Kaiserstr. 67
Pascha 2 Steinkirchnerstr. 30
Americanos Grafingerstr. 6
Szymanski, Klaus Veding Bayerstr. 49
Freizeit Am Eisbach 5
Kilic, Getränke Abholmarkt Wörthstr. 37
Minnler Kurfürstenstr.
Rocco`s Caffe Lochhamer Str. 13
Strobe ? Grafingerstr. 10
Temple Bar Grafinger Str. 6
Pequemo Gewürzmühlstr. 3
The Harp Pfarrstr. 3
Bella Theranda Hubert Reißner Str. 12
Central Occamstr. 3
Feierwerk e.V. Hansastr. 41
Matador Grafingerstr. 6
Paradiso Lerchenfeldstr. 11
Piazetta Weißenburger Platz 8
Villa 4 U Fraunhoferstr. 125
Bayer. Sozialministerium,Cantine Winzerstr. 9
Cafe Maestro Rosenheimer Str. 5
Shakespeare Seidlstr. 2 a
Restaurant Natale Schleißheimer Str.2
Munich Coffee Hohernzollernstr. 67
Pizzeria Roma 2000 Weddigenstr. 2
Roter Turm Hofstadt 1
Willenlos Grafinger Str. 6
Gaststätte Feuerberg Voßstr. 15
Die Bar ? Grafingerstr.6
Easy Palace Mozartstr.4
Forum am Deutschen Museum Museumsinsel 1
Hallo Pizzza Stempflingeranger 32
Restaurant Samos Gerhard Hauptmann Ring 60
Italienisches Eis 2000 Cavo Tergernseer Landstr. 38
Atomic Cafe Neuturmstr. 5
Keller (Lieferadresse: Tiefenrausch) Friedenstr. 10
Feinkost Hiltenspergerstr. 24
Katic Zdravko Wasserburger Landstr. 223
Paradox Wasserburger Landstr. 178
Peking Entenhaus Bahnhofstr. 18
El Gordo Loco Mariannenstr. 3
Hotel Rivoli Albert Roßhaupter Str. 18
Eldorado Billard Lochhamer Str. 31 b
Villa Romantica Wasserburger Landstr. 212
El Paso Fletzingergasse 14
Windrose Rosenbuschstr2./Öttingerstr
Zum Klösterl St.Anna Straße 2
Cafe usw Türkenstr. 55
Da Serafino Zur Bergwiese 27
Tre Colonne Hiltenspergerstr. 43
Pasta & Gusto Frauenhofer Str. 19
Marcherani Hiltenspergerstr. 43
aber Hallo Getränkemarkt Herterichstr. 176
Gaststätte Angelo Franz - Josefstr. 48
Time Out Feilitzschstrasse 10
Vorstadt Café GmbH Residenzstr. 2
Bräustüberl Bräuhausstr.6
Kastaniengarten Westendstr. 230
Mocco Herzogstr. 2
Stadthotel Asam Josephspitalstr. 3
Da Tonino Augustenstrasse 6
Antica Toscana Landsbergerstr. 456
Mojito Friedenstr. 10
Ole Madrid Häberlstr.15
Lorenz Bambergerstr. 37
Meldas Früchteparadies Türkenstrasse 61
Vorstadt Cafe Türkenstrasse 83
Bei Miner Salzburgerstr. 46
JM Project KG barculina Franz - Josefstr. 48
Resital Jägerstrasse 29
Trattoria Uno Kaisersstrasse 65
Weinhandlung Nordenquelle GbR Nordenstrasse 52
Newsbar Amalienstrasse 55
Dinzler Kaffeerösterei Hochstrasse 2
Feinkost Alimentari Adalbertstrasse 25
Cafe Schuntner Plinganstr. 10
Gasthaus Wasserburger Dingolfingstrasse 1
Gasthof Zum Sepp Ettenkofen 3
Irish Pub Floggy Dew Hagenau 36
Locanda Napoli Seestrasse 1
Bens Bar Clemensstrasse
Restaurant Siam Albert Roßhaupter Str. 22
Günthner Murphy Nikolaistrasse 9a
Imperial GmbH Theresienstrasse 40
Nido Theresienstrasse 40
Özkaya Bäckerei Keferloherstrasse 51a
Seerose Eberhardstrasse 24
La Conchiglia Landsbergerstrasse 129
Losso Bar Pizza Amalienstrasse 45
Sushi Niva Landsbergerstrasse 207
The Unicorne Inn Ä
Cafe International Landsbergerstrasse 199
Stummer Hochstift-Freising Weg 11
Wein-Whisky-Rum Einsteinstraße 102
Nida II Haidhauserstrasse 5
Pizzeria am Sportpark Olympiastrasse 1
The Unicorn Inn Äussere Münchner Str. 65
Weisses Brauhaus Wurmtalstr. 113
Wirtshaus Kleine Schmausefalle Mariahiltplatz 4
Pils Pub Moosbichl Rathgeberstrasse 3
Mannats Stüberl Mannertstrase 17
Bei Alfredo Einsteinstrasse 1
Da Pino Hohenzollernstrasse 3
Kais Restaurant Schwanseestrasse 21
Faros Stiftsbogen 37
Maestral Guerdinistrasse 98a
Antons St. Martinstrasse 7
Charivari Türkenstrasse
Kilians Kranzer Platz 11

Enjoy!

SUB, Müllerstrasse 43, at the fantabulosa price of €2,80 for a 33 cl bottle.

The Magners campaign doesnt seem to be going as well as was hoped in Munich.
Heres an extract of a report from todays Irish independent paper:


Full article at:
http://www.independent.ie/business/europea...ins-890832.html

Like it hasn't been warm here? My wife helps out in a bar in Gräfelfing which just got some. The owners didn't have a clue. WIfe whacks it on ice in a glass and then they understood. I still personaly think they should look to get it to female not male drinkers as any apple is automaticly associated here with apfelschorle and therefore non-alchohlic or female. Trying to mirror consumption habits of the UK and Irish markets without taking local preconceptions may well be the down fall.

Plus the whole advertising is pants and to be honest is more atractive to an older market nice quiet orchards - snooze - older generations do not go out to bars as much and is much more brand set with known established tastes, again especialy here in germany.

i usually drink cider at Hofbraukeller when bluedave and I aren't doing the MaiTai challenge.

Yeah, but they can bring out a version that is green, or blue, or some other stupid colour, and give it some silly name. In fact, a green version called "Magners Limes" would probably suit the yoof market.

I don't like cider, but am well sold on some nice quiet orchard (that also grows weed)

Last Sunday in Kilians I saw a poster advertising somewhere in Schwabing that sells Magners and Bulmers by the case, but I forgot to write down the details.
Next time someone is in there, could they get the info and post it? Cheers.

Marktstrasse 15, 80802 Munich (ex John's Corner Shop). No details of opening times or phone number, at least not on my leaflet, but the details that truly count: Magners 0.5 l 12-pack 28.80, Bulmers 0.5 l 12-pack 21.60. (No prices for single bottles given.) Full range of German beers, international beers (uh, guess which), "trend drinks" (your guess is as good as mine on this one) and Irish tea. Opening hours 11 am - 7 pm weekdays, Saturday 10 am - 6 pm. No phone yet.

*crosses fingers and hopes for Barry's Red*

Trend drink = the left-over bottles of Cidona?

Anybody around that area want to run over and give us a report on whether its open?

whats with all this cider over ice craze bollocks. Was back in the uk last month and everyone was drinking and harping on about how great the stuff is. Tastes like piss if you ask me, watered down piss with ice. If your gonna drink cider get the proper green cloudy stuff sold by the jerrycan.

ahhhhhh thee be roight moi luvvver ahhhhhhh

Yeah, it is all marketing shit really.
Cider was a bit of a low class drink for kids and jakeys and the like.
They are trying to make it sexy to shift the stuff innit.

Saw this stuff advertised in Spain too.

Magners is living proof of how obedient we are as consumers. No-one drinks cider, suddenly they start advertising it, so everyone starts drinking it. Virtually none of the new wave of "cider" drinkers has gone on to try and discover real cider. Unless it's got a huge marketing campaign behind it, people aren't interested.

Huh, I was drinking Bulmers back in Ireland when I was 17. It was the best thing to drink in the nightclubs. The beer on tap was vile as it was only used at weekends.

Fairs fair STB, it wasn't widely available till they brought it out over here.

I was generally referring to the UK. A few people used to drink Strongbow or similar sugar-waters, but the "cider" movement only took off when Magners was introduced, with the said marketing campaign to promote it.

There was White Lightning and that was popular with the kids.

So let me get this straight: you are angry that people didn't start drinking cider before they knew about it?

Well, I'm not angry, but I wish that people would use their own initiative a bit more. Everyone knew about cider before Magners came along, but very few ever thought about actually trying it. It wouldn't have been complicated; every supermarket sells a range of cider just next to the beer.

Even now, people drink Magners because that's the one being advertised, but very few are using Magners as a stepping stone on to real cider - you know, the stuff made with apples.

But isn't that what advertising is meant to do? Draw peoples attention to something and then hopefully get them to buy it.
And as for your "real cider", where are you meant to get that in Munich?

and "bits" and the fine aroma of a farm workers old sock and a hint of deomposing rat in the vat.

ahhhhhhhh

[img]http://www.discount-hotel-booking.com/maps/somerset.gif[/img]

Munich and Barcelona are currently checked out as test markets for an national launch in both countries. But - at least - in Munich sales aren´t that great. Well I am not surprised at the prices some pubs ask for a bottle - up to 4,90 € for a bottle.

Does that mean we may go back to not being able to get it if the sales aren't good enough?

At the licensed premises I work at, I pushed for cider on the menu before the whole Magners thing started
and when it did we went with the Magners trend. We haven't done a huge analysis of sales yet but as far as I can see we are
selling the stuff and will continue to do so but not in huge ammounts.

It sells on the novelty and the advertising.
Most of the people drinking it would normally drink Becks, it's not pulling people off the traditional helles, let alone weißbier.

It IS expensive compared to beers, drop for drop and it is not helped by the use of a pint bottle.
A pint is larger than 500ml of course but people compare the price as like for like.

It is also not helped by the fact that a lot of the pubs that have taken it first are KNOWN for their "premium" prices.

If I were Mr Magners, I'd introduce a 500ml bottle and introduce either a price cut or recommended retail price guide
and watch the cut of the wholesalers. For internal reasons, we retail it at less margin than we normally would but it is still 20% dear than it's competitor bottled Becks.

The Outland is selling Magners Cider Pint bottles for 4.80 euro. Im pretty sure thats the cheapest In Munich. I have seen its for sale as much as 5.90 euro.

Aussie Steve

Actually I think the Arc sell it for €4.60

The Magners momentum has picked up in Munich this summer and is currently listed in over 500 accounts in the Munich area. It sold extremely well at Kino Open Air Konigsplatz and Tollwood Festival as well. So not to worry, you'll continue to be able to get Magners in Munich.

With regards to the "real apples" comment. Actually, Magners is known for their use of real apples and quality production. Most competitors use apple juice concentrate and can produce, and sell their products in 1 -2 weeks. Magners however, is made of 17 different blends of REAL apples, harvested every year in the orchards of Clonmel, Ireland. The product takes 9 - 22 months to produce. This creates a quality cider based on genuine craft and naturalness. It's the most natural cider you can get on the market.

There's a list of places to get Magners in Munich at www.magners.com/deutschland..

I hear they might be introducing their 33cl bottle soon too so Stay tuned ..

oh and I think I saw it at CADU for 4.20..or 4.80?

We've been selling a 0,33 litre bottle for weeks already.

Maybe on the Munich market, but in Britain this would be nonsense. Yes, Magners is a clear and definite step up from Strongbow and the like, but it still falls a long way short of real cider.

In the far-off days before White Lightning, aka trampagne, took hold, there was a fabulous extra dry white cider sold in flip-top bottles in Norn Iron. Like Diamond White, but better. Really, seriously good stuff that would rival a mid-range Sekt for enjoyment value (certainly beat most of the wine selection in the offies over there). So first they put it in cans, thus altering the taste and downgrading the image. Then they took it off the market. *mourn* Compared to that, Magners and Strongbow can f* off and stay f*ed off. Not even going to mention the 2% stuff in German supermarkets *snort*

Cider used to be the cheap and nasty way to get drunk when I were a young lad. Never drank it much as I worked in bars from an early age and could get better stuff free.

Only marketing ever needed was that it came in huge bottles and you could thus transport enough to devestate your entire group in one rucksack.

Now this polite tippling of the "divine sweat of the humble apple" or whatever? What is next? Low fat fish and chips?

You coull chip in a few coins, monster 2 litre bottles for under a quid and down the river or in the park with the rest of your schoolmates.
Them were the days.

Ah Yeti, you have just brought back memories of "White Lightning" cider. It was very foamy stuff, like some of that apfelschorle you get that bubbles up like fairy (No insult Monkstown) liquid washing up liquid. I remember actually spiking a friend's bottle with washing up liquid and him sitting there reflecting how great White Lightning tasted as he foamed at the mouth like a rabid dog and the rest of us howled with laughter

PMSL

White Lightning, ah yes, that unique pain between the eyes, like a battalion of dwarves wielding blunt chisels. Once, and never again.

Katrina, the Schwabing Drink Shop in Marktstrasse has Barry's gold and green tea plus Lyons gold and green (prices of all around 4.50 - 5 eur).

Henry McCullough and Whtie Lightning - begorrah! them were the days!

Did anyone else drink Diamond white / Carlsberg special brew snakebites in the eighties ?

As a kid in Devon ( 4 to 12 years old ) my granny used to give me rough cider ( Pints ! approx 6° alcohol ) and justify this by saying to my parents " dont worry its ONLY cider not scrumpy " !!!

Hessisches Aplfel Wein or Most from Oberbayern or the Mühlviertel are acceptable substitutes for hardened cider drinkers , for the truly adventurous you can try federweisse ( sturm in Austria ) - helles snakebikes !

Oh yeah my favourite nickname for cider is trampjuice !

Sorry one last thing , has anyone on the board recollections of Natch and Vimto ( preferably on a sunny day in Vivary Park ) ?

Federweisser, ah yes, that unique pain between the eyes... now that's dangerous stuff, and so is its red counterpart, Roter Sauser (so called because of the extra turn of speed it gives you en route to the jacks if you drink too much of it). The best I ever tasted was in the grotty bar at Hallein station in Austria. Just the right balance of sweetness and acidity, and that was only the barman.

I couldn't possibly comment.

@MT Why no comment ???

he can't remember...

No red???
Not good. I'm down to my last 200.

Snakebite? No: diamond white + castaway = blastaway = lots of things which seemed a good idea at the time but clearly were not

Diet Vimto is wrong.

I see they've got the whole of one side of Ludwig Beck's directly onto Marienplatz. Good marketing move.

Katrina, what does it take to make you happy? Crusoe went into town in the pouring rain and howling gale force 8 winds and despite the fact that she had pneumonia and was running a 43C temperature just to get the information to answer your query. Now she's in intensive care in Kilian's. Gosh! some people!

Confusingly, the box of Barry's Gold is actually red. So what colour is the box of Barry's Red?
(she said, expecting the answer "gold")

Am sorry, crusoe, shall have to find you some apple goodness forthwith as an apology and shall beat myself with bits of tree in the meantime. It's the only way.