mmm interesting idea but how do they intend to do that as according to the süddie dba will operate under the "
air berlin" brand. therefore no differentation will be possible to the consummer. the VFF image will stay and your architype "must have a seat at the front and have the biggest hand lugage bag so i can get out quickly and save 10 minutes" german business man will still prefer a "linnien" airline. if they want to get into the business market they'll have to look elsewhere, how i know but that'll be giving away my work for free.
"Die ehemalige British-Airways-Tochter dba soll demnach als eigenständige Gesellschaft unter dem Konzerndach von Air Berlin weitergeführt werden, aber unter dem Namen Air Berlin fliegen. Das Kartellamt muss die Übernahme noch genehmigen."