Interesting Wall Street Journal article today re:
Aldi vs. Wal-Mart and why Aldi is succeeding in the US while Wal-Mart failed here.
QUOTE (Aldi Right Moves @ Aug 16 2006)
... [Aldi]'s market dominance was widely cited as one reason for Wal-Mart's announced retreat from the country late last month. Yet it was mentioned scarcely, if at all, that Aldi not only held its ground at home, but is growing in the American giant's backyard. In fact, Aldi's success overseas explains much about why Wal-Mart couldn't hack it in Germany.
Aldi versus Wal-Mart isn't an exact comparison. ... Despite operating 7,500 stores world-wide to Wal-Mart's 5,200, Aldi had an estimated turnover of $48.7 billion last year, compared with $315.7 billion for the American company.
...
Sam Walton didn't invent the concept. In 1960 -- two years before the first Wal-Mart opened -- Theo Albrecht Sr. and his brother Karl transformed their 12-year-old Aldi chain with a move to their "limited assortment" concept. ... At the same time, Aldi split into two separate chains: Aldi Nord, owned by Theo, and what is now called Aldi Süd, owned by Karl. ...
In 1976, Aldi Süd expanded to the U.S., opening a store in Iowa. Three years later, Aldi Nord made its only move across the Atlantic to date, buying a small, California-based chain of specialty stores called Trader Joe's. Both grew slowly: In 30 years, only 800 Aldi Süd groceries have opened in 26 U.S. states. But they're picking up steam. ... Aldi Süd's U.S. revenues rose by 45% from 2002 to 2005 and stood at $4.5 billion last year. Trader Joe's did even better: a 96% increase during those years, also to $4.5 billion.
...
... Aldi USA has stubbornly stuck with two very European practices: requiring customers to place a deposit to use a shopping cart, and not giving shopping bags away for free. But Aldi's American customers are adapting, presumably because they apparently believe these practices help Aldi lower its prices.
...
... Aldi Süd ... is moving away from its traditional philosophy in order to go more upscale, offering a wider variety and more "premium" products. With 1,600 stores in Germany and a well-established brand, Aldi Süd might be able to pull this off. But for all the humbling lessons that Wal-Mart learned in Germany, it'd be ironic if Aldi didn't learn a little from its experience, too.
I've cut substantial parts from the article to avoid quoting too much here. The full article is available to subscribers
here, but if you're interested in the rest, PM me.
From the sounds of it, Aldi Süd competes more with a store like Costco, albeit on a smaller scale. I wouldn't be surprised if Wal-Mart started opening smaller stores, especially in those US metro areas that are placing restrictions on big box stores.