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The Chavs of Cleveland

Burberry comes to Heartland, USA

cinzia
"Burberry is planning to take the brand into the heartland of Middle America, opening stores in Kansas, Indiana and Ohio as part of a big push into the US." The Americanization of Burberry is one response to the company's curious crisis back home. It's looking to the New World to save it from the down-market yobs who've hijacked the brand in England.
. . . by bringing it to the downmarket yobs in the American Midwest!
Owain Glyndwr
"The Cleveland Chavs". Sounds like a great name for a baseball franchise. I can seem them now in their burberry baseball caps.
cinzia
I'm not sure if you knew, OG, that Cleveland does happen to have a pro basketball team with a similar name: the Cavaliers.

Maybe Burberry will "pony up" to rename them the "Chavaliers"!
Nadia
I can see it already... Burberry-pattern XXL polyester capri pants and christmas sweaters.
cinzia
Noooooooo!

NOTHING in plaid should be available in size XXL.
mere
tell the pepople that in the northern woods who love their flannel lumberjack plaid shirts and furry hats
cinzia
Right. And horses.

Still, if you're in Cleveland and you are reading this, please do not wear Burberry plaid trousers if you are a generously proportioned person.

This has been a public service announcement.
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