"Burberry is planning to take the brand into the heartland of Middle America, opening stores in Kansas, Indiana and Ohio as part of a big push into the US." The Americanization of Burberry is one response to the company's curious crisis back home. It's looking to the New World to save it from the down-market yobs who've hijacked the brand in England.
. . . by bringing it to the downmarket yobs in the American Midwest!



