Salt and vinegar Pringles! You can get 'em here!

I was walking up the stairs in the Mueller in Hauptbahnhof when my sight was cast upon some familiar-looking thin blue tubes.

My heart skipped a beat

I looked again

They were still there

My lovely ...

salt
and
vinegar

Pringles!!

----EDIT To those who don't know me :
* Yes, my sanity is debatable
* I have a craving for s&v crisps and feared life in Germany without them when I moved over
* I've lived here for 2 years and have had to contend with crappy s&v Chio Chips or expensive import Walkers.
* I openly admit to my addiction.
-----

They only cost EUR 1.59 too. Bargain!

But it may only be temporary stock, as I seem to remember seeing them once maybe 3 yrs ago.

Over and out.

When advertising slogans are translated from English to German (or indeed any other language) it's not just the words which are "transliterated", but the whole slogan is changed so that it both rhymes in the new language and also makes sense in the different culture.

For example, the McDonalds slogan was "translated" from "Every time a good time" to "Ich liebe es".

Pringles are unusual in this respect because the rhyming couplet slogan can be transliterated and both the meaning and rythym are preserved:

"Once you pop, you can't stop"
"Einmal gepoppt, nie mehr gestoppt".

Although it's pretty dodgy in German, poppen meaning what is does...

Surely "Ich liebe es" is translated from the english "I'm lovin' it" - oder?

in fact the recent global McDonald`s campaign was done by
the advertising agency
Heye & Partner, Munich, Germany.

So, to be correct, "I'm lovin it" is probably the translation of "Ich liebe es".

"Every time a good time" is no longer the claim of McDonald's.

Okay, anyone have a job in marketing for me, please? Seriously.

"i'm lovin' it" (note the lower case "i" at the beginning - this is actually a McDonalds trademark, so be careful how you use it!) was developed with McDonalds, Heyes & Partner and a number of other advertising agencies in Chicago in late summer last year. I doubt the original idea actually came from a German mouth, although I'm sure they went through many translations to make sure it worked in a myriad of other tongues.

Heyes & Partner subsequently got the contract for rolling out the campaign worldwide - they've worked with McDonalds for over 30 years now, so this was no big surprise...

YL6

Oops, I didn't realise what poppen meant in German!!!

So then, I wonder whether the "einmal gepoppt" line was written by a non-native German speaker who was ignorant of it's meaning, or a true German speaker who was having a laugh. Probably the former. A German would have been fired for coming up with that line, shurely?

theres a müller in hbf? where is it? i've been to that trainstation sooo many times but i still had no idea there was a müller there.

@YL6
thanks for clearing that up. knew i should have done better research.


I am not sure if the ambigous meaning isnt intended after all: you definitely dont forget the slogan.

Difficult to describe where it is in the station's underground part, but if you're outside there's an entrance on the corner of Luisenstr. and Prielmayerstr.

If you are inside, the entrance is in the basement of the Elisenhof, so close to the Hertie food hall entrance on the sub-level where the S-Bahn shops are.
Coming up from the S-Bahn you need to walk away from the escalators leading to the DB (and U4-5 tube) station and towards the exit for U1 & U2 (so towards the front of the train if coming from Hackerbrücke, back of the train if you are coming from Marienplatz). Instead of going down into that tube station go up towards Hertie. Müller is further to the left behind the Tchibo coffee stand and you may see the sign for granny "fashion" house Adler first which is nearby.
If you come up from the S-Bahn at the DB end and see the big magazine shop or the pay-per-use flash toilets you are not at the right end.
Hopefully this makes sense (if not go up to the surface level and use Malcolm's description),
Katrina