Toys shops like Early Learning Centre?

I'm looking for a toy shop like the Early Leaning Centre (UK shop) that's preferably online.

We have a Toys R Us locally but I'm after the more educational and less "plastic" brands of toys. The independent toy shops tend to stock pricey brands only so I'm looking for somewhere in between.
My children are 4 and 2 if that makes any difference.

Thanks in advance

Not cheap but great quality stuff Purpurshop and Kinderbutt

You can also try here (Jacko-o).
I get a few things now and then from them...

You could also try walz kidzz, we got their latest catalogue in the post this week. It looks pretty similar to the early learning centre. The prices look quite good too!

Cheers everyone, much appreciated.