The Germans divide their food stores into 5 categories:
At first the locals (very small, around the corner) are called Nachbarschaftsgeschäft-"neighbourhoodshop". The bigger ones up to 1700 qm are called supermarkets, until 2400 qm they are called Verbrauchermärkte (Consumerstores)Tengelmann, Minimal, Hit... Everything above is more or less a SB-Warenhaus (Hypermarket) real, Wal Mart...
Apart from these there are Discounters- Plus/Penny/Lidl and the famous
Aldi.
Germanys best hypermarket chain (due to what consumers stated to a consulting company) is GLOBUS. They only got nearly 40 stores (most of them in Southern Germany) but seem to convince with a massive choice and a lot of services and reasonable prices. (
www.globus.net). They do not seem to force expansion- only two stores have been opened last year (Ludwigshafen and one in Chech Republic). The next one to Munich is Mühldorf am Inn.
In contrast to this, Rewes (minimal, penny) hypermarket chain "toom" openened about 20 stores , because they bought another chain and now run more than 80 stores all around Germany (
www.toom.de). In early autumn 2006 Rewe will call all their supermarkets just "REWE" (except Penny) to underline and force their brand!!
Metros "real" (
www.real.de) runs about 250 stores nationwide and Schwarzgroups (
Lidl !) hypermarket chain "Kaufland" seems to be successful with more than 300 stores selling a massive range of products to nearly discount prices (
www.kaufland.de).
More upmarket is "famila" (
www.famila.de), divided into three regions (South-BadenWürttemberg/NorthWest-Lower Saxony and NorthEast-Schleswig Holstein and Mecklenburg). All in all they run about 110 stores.
Very popular is also MARKTKAUF- another hypermarket chain (
www.marktkauf.de).
Widespread and popular is Edekas "E-CENTER" (Riemarkaden for example) www.edeka.de.
And of course WAL MART --not to forget (
www.walmart.de).
There is a massive amount of supermarkets /verbrauchermärkte in Germany. It's a very local business.
REICHELT- Berlins famous food stores
www.reichelt-berlin.deEXTRA
www.extra.deEDEKA neukauf
www.edeka.deEDEKA aktiv markt
www.edeka.deEDEKA center
www.edeka.de(loads of other EDEKA stores www.hieber.de/www.scheckincenter.de/www.simmel.de...)
TEGUT
www.tegut.deCOMBI
www.combi.deMINIMAL www.minimal.de(rewe)
HL
www.minimal.de (rewe)
STÜSSGEN
www.minimal.de (rewe)
KAISERS
www.kaisers.de (kaisers/tengelmann
Tengelmann www.kaisers.de (kaisers/tengelmann)
ACCORD
www.accord.dePETZ
www.petz.de (rewe)
SKY
www.sky.de (coop)
WANDMAKER
www.wandmaker.de (coop)
KONSUM
www.konsum.deAKZENTA
www.akzenta.deWASGAU
www.wasgau-ag.deDELHAIZE
www.delhaize.dePLAZA
www.plaza.de (hypermarket by coop)
CITTI
www.citti.de (hypermarket)
FENEBERG
www.feneberg.de (Allgäu-region)
MIGROS
www.migros.ch MARKANT
www.markant-nordost.deMARKANT
www.markant-nordwest.deBASIC
www.basic-ag.de (bio)
ALNATURA
www.alnatura.de (bio)
The pictures below are from GLOBUS HYPERMARKET
