Captain Bligh
Oct 8 2005, 8:44 pm
Having to sit through 55 minutes of boring adverts at the Mathaeser Cinema last week almost drove me to insanity but the H&M advert was the icing on the cake which finally drove me to clinical depression.
I truly despise H&M for ruining 10 minutes of my life and will do everything in my power to prevent people shopping there. Even the teenagers in the cinema were outraged and things would have got ugly if the advert had continued any longer.
The singing was truly awful and I still have nightmares about it - I would have preferred to listen to 10 minutes of finger nails screeching down a blackboard.
Thanks for the 'present' H&M but you can stuff it where the sun don't shine and Mathaeser think again about showing 55 minutes of adverts for the 23:00 show - you won't get any repeat custom from me !
Showem
Oct 8 2005, 9:25 pm
Go to Cinema. The 23:00 on Sundays never has commercials.
UrbanAngel
Oct 8 2005, 9:42 pm
QUOTE (chipbag @ Oct 8 2005, 5:07 pm)

female h&m customers also wear their underwear on the outside and sleep with their handys [sic] under their pillows.
How did you know? Have you been stalking me?
chipbag
Oct 8 2005, 10:14 pm
@ UrbanAngel: as for your 'sic' ms. pedantic, it is a german word, therefore it is in the german plural. Re your difficulties with your underpants and the said handy(s) - perhaps you have started a tamagotchi farm under you pillow - there are about 10 million women who find themselves in these circumstances which is about the same odds as winning lotto - for you, I mean. Calling yourself urbanangel makes that about 20 million, by the way.
UrbanAngel
Oct 8 2005, 10:18 pm
Exactly - it's a German word. This is an English language forum, hence my post.
MünchnerKindl
Oct 9 2005, 10:07 am
The whole thing about this ad is really weird. It occurs to me that the ad may be stolen material from an American production and H&M stuck their name on it. Cheap and tasteless advertising.
Do cenima goers have any rights???. I go to the movies see a good movie and have to tollerate such trash beforehand...just puts me in an off mood before seeing the movie.
It used to be that early movie times did not have ads forehand ..but there too one has to endure 15-20 minutes of comsumer brainwashing. English & Irish ads are at least witty, intelligent and intertaining...
HELP!
dbxpurdude
Oct 9 2005, 11:01 am
I was glad I had my ipod with me so I could skip such a crap, although because this commercial was played as a trailer in the movie theater, some noise was still intruding into my ears. Closing my eyes was a big relief
profundo
Oct 9 2005, 11:47 am
Tamyra Grey can't sing. She should absolutely shut up. And that is my professional opinion.
And H&M isn't some cutsie "Hausi Mausi" thing- well, maybe just here in germany.
I mean, what would we say in the H&M's in, say, Canada for example?
"Hey Mountie, meet me in ladies lengerie: Hoser."
???
www.hm.comHennes and Mauritz
Pink Jello
Oct 9 2005, 8:54 pm
QUOTE (Eleanor Rigby @ Oct 7 2005, 3:22 pm)

According to that site they had it pulled in Canada.
Lucky Canadians.
When a film is unpopular, no one goes to see it and it stops running. So as a viewer we aren't powerless, but how do we get rid of this stuff? It's thrust down our throats a full 10 minutes. I saw the H&M Romeo and Julia ad at ARRI Kino and when it was over everyone in the theatre groaned. I'm thinking of writing to Wim Wenders to tell him this rubbish was running the same night prior to his film. What a juxtaposition!
Anyway I'm calling ARRI to complain.
Maybe we'll be lucky Muencheners!
Eleanor Rigby
Oct 10 2005, 7:56 am
All the power to you Pink Jello!
The consumer rules!
Inflatablewoman
Oct 10 2005, 10:17 am
QUOTE
And I am telling you I'm not going
You're the best man I'll ever know
There's no way I can ever go
No no no, no way
No no no, no way I'm living without you
I'm not living without you
I don't want to be free
I'm staying, I'm staying
And you, and you, you're gonna love me
You're gonna love me
And I am telling you I'm not going
Even though the rough times are showing
There's just no way, there's no way
We're part of the same place
We're part of the same time
We both share the same blood
We both have the same mind
And time and time, we have so much to share
No no no, no no no
I'm not waking up tomorrow morning
And finding that there's nobody there
Darling, there's no way,
No no no, no way I'm living without you
I'm not living without you
You see, there's just no way
There's no way
Tear down the mountains,
Yell, scream and shout
And you can say what you want
I'm not walking out
Stop all the rivers,
Push, strike, and kill
I'm not gonna leave you
There's no way I will
And I am telling you I'm not going
You're the best man I'll ever know
There's no way I can ever ever go
No no no, no way
No no no, no way I'm living without you
Oh, I'm not living without you,
Not living without you
I don't wanna be free
I'm staying, I'm staying
And you, and you, and you, you're gonna love me
Ohhh, hey hey, you're gonna love me,
Yes, ah ooh ooh, love me,
Ooh-ooh-ooh, love me
Love me
Love me
Love me
Love me
You're gonna love me
Shut the fuck up. Seriously... SHUT THE FUCK UP.
Topsy
Oct 10 2005, 10:20 am
saw it last night - really it was so appalling that it was almost funny. but not quite.
and that song, my god, stfu already.
i would consider boycotting H&M but sadly they are quite a good source of clothes for me... dammit
qwerty
Oct 10 2005, 11:41 am
Maybe this whole 10 minute ad is a ploy to get you to like the crap movies that follow, like Brothers Grimm
roots
Oct 10 2005, 11:49 am
The song lyrics were the highlight of the whole ad. Can't get enough of it.
Surprized you peeps didn't like the song.
chipbag
Oct 10 2005, 1:20 pm
Looking at the other promo pics connected with &denim that the clip is promoting the target market doesn't even look like people who wear their underpants on the outside but more like people (ie kids and esp their parents) who might find that look saucy in a clip but in real life actually want to become say like a. merkel. Maybe an allegedly coke-sniffing 30+ who hangs around with failed junkie pop singers is not likely to be a good role model for these customers. But if the Sun had caught her 5 litres down at the oktoberfest she would have lost ALL her contracts, so I guess h&m will take the money of people who only buy their clothes because they are cheap enough to vomit on, but will not necessarily be seeking them out in their advert campaigns.
persik
Oct 10 2005, 3:21 pm
i am just wondering what the hell was mary j. blige thinking??! of course this may be just one if those ads that stars do outside of US and no one in the states ever gets to see them...i certainly hope so, otherwise it's career suicide.
Eleanor Rigby
Oct 10 2005, 3:27 pm
I'm pretty sure they show it in the US as well.
Topsy
Oct 10 2005, 3:29 pm
so is it Mary J.Blige or not?
when this came on last night I said to Showem something very similar to persik's first sentence... (i.e. WTF was Mary J. thinking, getting linked with this tosh)
but then she said it was someone else (Tamyra Grey or something) according to Profundo
am confuddled
Eleanor Rigby
Oct 10 2005, 3:31 pm
Mary J. Blige is singing at the costume party, the other chick (with the cell phone) is the main chanteuse Tamyra Grey.
Topsy
Oct 10 2005, 3:33 pm
ok, thnx
greenlakechris
Oct 10 2005, 4:17 pm
The sick thing is that H&M seem to think that they're giving us free entertainment. I seem to remember the damn thing ending with: "With love from H&M". Gee thanks.
As an ad, it's pretty sad, I mean, if you're still awake, what's the message you take away?
H&M: Look good while someone bust a cap in yo' ass.
profundo
Oct 10 2005, 5:17 pm
I think the message is in the medium. The whole new "let's take a classic and make a hip-hop version" is the latest in a long line of such. There was a hip-hop Carmen that just sucked ass if I remember correctly. This is not a 'glamorizing' of the old story as much as it is the 'hip-hop-izing' of it. The modern youth sees so much gangsta-crap on the TV that this advertising would appeal to them: not because you die in your jeans, but just because it has a gangsta theme. The whole "gunned down in the street" is a cornerstone of the gangsta market and isn't an end in itself as much as it is a romantic building block. And yes, "Gangsta" is a new phenomenon.
Let's just hope it becomes a fad and fades away.
chipbag
Oct 10 2005, 5:19 pm
...so many angry OLD people...looks like the generation gap has been reinvented along with pre-fucked jeans and h&m is going to make a lot of money out of it.
StefanMuc
Oct 10 2005, 7:17 pm
QUOTE (Pangalin @ Oct 7 2005, 4:40 pm)

How about an advert for Ikea based on the bible? Joseph was a woodworker, so there's already a link...
I can just see the three wise men, arriving at the manger, bringing gifts of gold, frankincense, and Ikea furniture. Then they set up the furniture, putting billy shelfs and "Landhausstil" beds everywhere. Closing line "Wohnst du noch oder lebst du schon?" in a Swedish accent.
I'm of course quite mad, but I would positevely pay money to see that. Sorry.
professor-dumbledore
Oct 11 2005, 12:27 pm
I however have to congratulate H&M on a superb bit of marketing that’s sublimely associates H&M with excruciatingly drawn out displeasure more commonly associated with torturers from the Inquisition. Not exactly the urges they would desire to take the customer to the H&M shopping counter. Who are they appealing to exactly? Mediocre soul fans? Drive-by assassins? Looser actors? Dumb bystanders? Potential NYC tourists? Funeral Directors? If that is the common fare of H&M’s advertising agency, they clearly deserve the internet induced oblivion that so many of them are facing.
jolontour
Oct 13 2005, 3:42 pm
...and all this garbage with the most gastly r'n'b soundtrack that that sad genre could produce. i giggled at first then decided to organise a worldwide boycot of H&M to express our revulsion at having this pile of shite foisted upon us, the innocent movie goers of the world. see
http://www.boycothennies.org
MoiLV
Oct 13 2005, 3:48 pm
the most meaningful and realistic part is at the end when the cop mistakes her camera phone for a gun and shoots her.
I liked after it ended a guy behind me clapped and said, "again!"
MünchnerKindl
Oct 13 2005, 9:29 pm
http://www.boycothennies.orgAs a regular movie goer, I would gladly join up to boycot this kind of trash
advertising. Have H&M shoppers got any brains.
Unfortunately the link above did not work!
one51
Oct 13 2005, 11:42 pm
The whole time I was looking at the fashion-wannabe crap they were wearing and thinking, "so you could buy all this shit at H&M."
jolontour
Oct 14 2005, 2:16 pm
QUOTE (MünchnerKindl @ Oct 13 2005, 10:29 pm)

http://www.boycothennies.orgUnfortunately the link above did not work!
OK, so I made the website up...but check this link to see what worldwide support we have, and howmany other chatforums have taken up the issue with vigour!
http://www.google.de/search?q=boycott+H%26...r=&start=0&sa=N
planetmoni
Oct 17 2005, 2:41 pm
Having read this discussion before i went to the cinema I was expecting it to be bad but I did not realise that is more than bad! It is torture!
jolontour
Oct 17 2005, 5:19 pm
Weird, because the second time, knowing what I was in for, it was actually quite fun. Still maintaining my boycott of H&M, however.
Bob_K
Oct 24 2005, 4:09 pm
I’d just like to raise to everyone’s attention the worst cinema advert in the world ever….. I wish that this commercial was meant to be a joke but it actually isn’t. If you are in the cinema and an H&M sponsored remake of Romeo and Juliet comes on then I urge you to pitch your beer at the screen and start a loud conversation with the stranger to your left. This commercial is so laughably poor that only such action can save you from near certain death.
My only suggest at protest over this terrible waste of nearly 10 minutes of my life is to boycott H&M and make those guys really pay…. However H&M appears to be nearly the only shop in the town centre and that makes my protest somewhat difficult.
Topics merged by admin
Jarkko
Nov 3 2005, 10:40 am
I have not purchased anything from H&M after being forced to watch this commercial at the cinema several times. In fact I have not set a foot to a H&M store since.
BTW, a strange detail: at the end the female police officer mistakes the cellphone for a gun and shoots Juliet. Which is pretty strange regarding the fact that the cellphone lies in the ground for minutes and it is all the time close by and directly (and very clearly) visible for the officer. So is police really that stupid? If I saw a person to pick up a cellphone from the ground I probably would not have any urge to shoot that person. But I quess that serves right for Juliet for singing damn too long.
alala
Nov 3 2005, 12:06 pm
Of course the cop knew it was a cell phone. She just wanted Juliet to shut the hell up.
Jarkko
Nov 3 2005, 1:16 pm
There was one thing good in the clip though. (I hope anyone don't get offended by the following). At the very first scenes, when there is not much singing, Juliet runs into the street and she is wearing a very low-cut shirt and her you-now-what "jiggle" pretty nicely. I'm sure there are not many men who would refuse to see that! But of course, from that on it's just downhill and torture for everyone.
Darkknight
Nov 3 2005, 4:28 pm
Sorry, but Jiggle'n "you-now-whats" doesn't make up for the rest of the Vid...
I saw the H&M operetta at the weekend in London, and thanked God that I'd soon be moving to Munich soon (Nov 13), and away from the rabid commercialism of London life... Then I read this thread, and my world has just collapsed around me.
God I'll miss Saville Row with its discretion and subtlety.
DrivinWest
Nov 3 2005, 5:18 pm
QUOTE (alala @ Nov 3 2005, 12:06 pm)

Of course the cop knew it was a cell phone. She just wanted Juliet to shut the hell up.
It seems they have shortened the whole thing to a mere 20-30 seconds. Thank god.
Bubble Gum
Nov 3 2005, 5:21 pm
I think it would take a lot more than this ad to make me stop going to H&M. I have stopped going to the movies though.
You are viewing a low fidelity version of this page. Click to view
the full page.