For me, it's about a place to sit down and not have the formality of service. Cushy chairs all the better.
Like that ads in England say; "it's your home from home". And judging by all the crappy
Ikea furniture we all seem to be trading in these fora, SBUX provides a sorely needed living-room niche, if nothing else.
If you are traveling and need to rest a bit, where can you go? Are you going to chill at McDs? Pull up a nice step at the Hauptbahnhof? And don't tell me you can read a book as comfortably in a stiff, metal cafe chair on
Marienplatz.
SFCC and Coffee Fellows provide third places rather nicely too. They won't go out of business due to SBUX. The cafe across from the Pinakothek at the end of Tuerkenstrasse is really cool too. They are unaffected by SBUX.
In Seattle, where I'm from, the independent coffee-shop business seems to be booming. Every time I go back, there're more new cafes
and more SBUX. Many of the 'indies' have become small chains themselves. People patronize them for better coffee, funkier atmosphere, and free wifi. SBUX seems to have invigorated the business of coffee-living rooms.
SBUX is just a victim of it's ridiculous success. It was so cool when it was new...
What Munich needs is it's own brand of 'third place'...where you can relax in a thick, cushy sessel and tip back a Mass...