This company is starting a free service. Check it out, guys.
Wow. You don't even have to buy a Burger King product, you can just go there and use their wi-fi for as long as you like......otherwise, it's not actually "free", is it?
Nothing against BurgerKing - I go there - but it's a more natural home for cheapskates than a lot of the more upmarket places that are pulling out of the market. So perhaps the market is working here. "Free" wi-fi is finding its natural habitat, the natural outlet for its likely user group. Wanna chat with an associate or potential client about a proposal....take them to Burger King, bound to impress!
It'll end up like the 70s when well-off people had phones at home but the poorer ones used ones on offer in public spaces.