According this article by CNN,
The Web site was started by Londoner Luna Laboo who admits her hobby of buying and photographing lost luggage is turning into an obsession "I'd gone along to buy one just out of curiosity and then I just couldn't stop buying them," "It feels quite naughty. I guess it's like rifling through someone else's handbag or their wardrobe if you went around to their house. It's just something you're not usually allowed to do," she added. Laboo's hobby started in March 2008 when she watched news reports of thousand of bags piling high at the problem-plagued opening of Heathrow's Terminal 5.
At the time it was estimated that more than 20,000 bags had been "lost" in the system. A spokesman for British Airways, the only airline which operates from Terminal 5, told CNN the vast majority of missing bags had since been returned to their owners.
At the time it was estimated that more than 20,000 bags had been "lost" in the system. A spokesman for British Airways, the only airline which operates from Terminal 5, told CNN the vast majority of missing bags had since been returned to their owners.