Why the scare tactic? EMERGENCY!!
Because...
that's what it's called. There's one thing, we use it for floods, hurricanes, vaccines, etc... to loosen up federal funds.
Basically you want two identical bills, with different titles, so as not to "frighten" people?
Or how about this... scene in a hospital
Doctor: Though your surgery is pretty routine and safe, we'll need to transfer you to a different hospital for them to perform it
Guy: Ok
Doctor: So tomorrow morning, be ready and the ambulance will take you over a couple km away, should be a 30 minute drive.
Guy: Wait.. what?! An EMERGENCY VEHICLE?! Why the scare tactics doc? I appreciate honesty! What aren’t you telling me?!
Doctor: Whoa, settle down, it’s just a normal ambulance… sure it says “emergency vehicle” on the side, but we use it for routine patient transport also
Guy: No, I refuse… either you paint over the words “emergency” on it, or I’m not going!