Oktoberfest 2005 Logo launched

The logo for oktoberfest 2005 was launched in munich on friday (28.01.2005)


[size=1](photo from SZ)

This is the official logo which goes on posters, maß krugs, tshirts and whatever other tourist tat they can stick it on.

Sitting here looking at the past 3 wiesen krugs, I'm not sure I like the new logo, its pretty, but also has a "i've been drawn by a child..." look about it... Each year a competition is held to design the new poster for Wiesen, and a panel of people from Stadt and advertising specialists chooses a winner. The full article at SZ has a gallery including the 3 finalists for 2005, and the previous winners.

Oh well, I guess this is the start of the countdown. I've reserved my 2 tables, and according to the official oktoberfest site as I write this theres 230 days, 20 hours and a few minutes.

Those people are screwed once they get to the bottom of that loop.

Yeah, and if they manage to survive that, they are surely in the pooper after the next one...

I like this one the best of the three 2005 finalists pictured in the SZ. I really didn't like the one with the swings and "Bavaria." At any rate, I'll be buying the 1-Liter Krug with the logo on it like I do every year - it'll be number 5! Auf geht's!

Gotta agree Pootle. Looks like a kids handiwork. Though so do some of the other contestants. Judges were probably taste testing next years weisen brew!!!

Reminds me of the Christkindlmarkt on Marienplatz posters... style (the whole handdrawn affair) and colours...

sad that they seem to have got themselves stuck in a 'stylistic' rut. but they are obviously pushing against the party-get-drunk-fall-over image. but there again, critisism is easy when it comes to design, maybe we should all try and do one?

l think it's quite a good logo but what does a heart have to do with getting bladdered on strong beer?
hopefully they are sticking the pissed-up italians in that rollercoaster of death...

The two halves of the heart each look like a Maß Krug handle. I guess that was intended.

Looks a bit like a Brezen as well, especially after Mass Number 2 I'ld say.

My daughter draws better stuff than this on a reqular basis, aha, new retirement plan!

as an ex graphic designer - THATS PLAIN CRAP!

THE LOGO

Have you seen the 2006 Allianz football logo - yet again crap!

means nothing...

Overall effect of this logo when I see it = Positive, Happy time.

Off the top of my head here´s what the logo brings out in me when I see it:

-Nice colors. Schwarz, Rot, Gold, hey those are the German natl colors...cool
-Kids, rides, fun, good times
-Reminds me of one of those chocolate hearts you can buy for your sweetheart
-Reminds me of a Breze! I LOVE brezen!
-Happiness, i.e. I see 4 smilies on the poster

However,

Nowhere on the poster does it remind me or elicit anything to do with...BIER!! Perhaps this is part of a campaign for a kindler, gentler, Munich...

as an ex graphic designer you should know that that isn't the logo. its an illustraion or an image which represents this year. the logo is that little white thingie in the bottom right hand corner, although i personaly dont like its negative form, looks like two empty maßkruger - mmmm maybe thats why they're smiling?

its not CRAP, it funktion perfectly for the brief which i think lupo has also noted which direction it was briefed in. it also is a fully funktional reproducable logo - flexo, silkscreen, offset, gravure you name it it'll work. as i said before critisism is easy.

ok maybe better so let me say:

after all the money they spend on launching what they are launching it should resemble more the quality of the arena, the international standard it has, the culture should be seen in the logo, the atmosphere they want to bring to the world.

Its nothing new to be seen and of course have you seen the arena? its FANTASTIC! And the logo should make someone want to say "Wow, let me check the website out" etc etc.

but it doesn’t do any of that however i agree that it is happy .. but still as for aesthetics its not intriguing.

much better, but they dont want you to check out the website, they want you there spending your money on masskrugs and ties and t-shirts...

..as i said before they're in a stylistic rut. and i bet this design was chosen by a committee. death by committee.